As we are entering the Digital age, People are more inclined towards the usage of digital mediums and Internet usage is increasing extensively.Today, Marketing for a Brand or a business is a very critical aspect and to reach out to distinct places and many people. Digital marketing is the one of the best sources and if done in right way,a business or a brand can achieve sky limits and reach people in very less time. Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers.The key objective are to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.
Search Engine Optimization
SEO is a process which helps in listing of your website on top position of Google search engine. So that when a user is searching for the requirement on Google, your website appears on top.
PPC-Pay Per Click
The paid ads are typically placed at the top of the 1st Google page or to the right of the ‘organic’ search results, and it can cost anything, depending on the competitiveness of the keyword you’re bidding on.
Social Media Marketing
Social media management has become increasingly mature and complex over the last few years, with greater reporting tools available, and a wider range of social networks.
With around 18 million installations, WordPress is the most-used open source CMS worldwide. Originally conceived as a blog system, a number of extensions are now available for the basic installation, making it possible to upgrade the software to a fully functional content management system. The software’s large user community benefits from an enormous selection of themes, plugins, and widgets. But critics say that the system is not only too complex, but also confusing and awkward to use. WordPress shares the same problems as all successful software developments: Because of its high circulation, it’s a popular target for hackers. Because of that, users have to update their WordPress software fairly regularly with security updates. These updates come out quickly after security incidents, but aren’t always compatible with all the extensions that are required for effective use of the software. As a result, software updates can be associated with considerable administrative effort, especially in the case of large projects.